Informed decisions have to be made at every stage of your company’s journey. At Lawless Research, we help you choose the right path.
What Question Do You Need to Answer?
How can we improve our brand awareness?
A company that provides communication APIs for building engaging, customer-centric apps, needed to determine if its brand was resonating with developers. Lawless Research helped the company gauge awareness, identify competitors’ attributes and capabilities, and rank the importance of customer selection criteria. The survey results enabled the company to successfully outmaneuver competitors and move forward confidently with more targeted marketing strategies aimed at developers and executives.
How do we ensure a successful launch for our startup?
A healthtech startup needed to grow from a great idea to a commercially viable business. The company partnered with Lawless Research to measure market opportunity, identify features and pricing for a Minimum Viable Product, guide its marketing strategy, and identify the target market for its service. Equipped with key survey findings, the company has charted a successful course focused on the right customer segments with a service that meets their most urgent needs.
How can we expand into emerging markets to grow our customer base?
A global tech company wanted to start monetizing the free WiFi it was providing in train stations across India. First, it needed to identify the optimal configurations of price and features, measure price elasticity, rank the most valued features, and pinpoint smartphone use and applications. Based on the survey findings, the tech giant was able to target the right customers with the right pricing and features, successfully expanding into an emerging market.
What product features and pricing will move us forward?
To increase revenue, an enterprise mapping company needed to determine optimal pricing and hone in on customer selection criteria. The survey results guided product development and pricing, sales and marketing strategy, and helped the company highlight the most important product features.