Tech Startups: Diversity & Inclusion, commissioned by Techstars and Chase for Business, identifies the steps that startups can take to increase diversity in their organizations. The survey of 680 founders in nine countries found that Diversity Leaders achieve higher tech diversity by taking action in four areas: hiring practices, training and development, employee benefits and management practices.
6 Ways Thought Leadership Will Take Your Marketing to New Levels: Thought leadership is more than an article, a book, a speaking gig, or an award: It’s truly leading a space in thought and serving as a resource for others in your area.
What needs are unmet in the market? What direction should our product roadmap take? What features and functions are most valued? Will the market like—and buy—our new product? What is the best name for the product? How should it be packaged and marketed?
What trends are emerging? What information can we gather to demonstrate our expertise and knowledge? What fresh content can we include in our content and social marketing? How can we reach new audiences?
Who is most likely to buy and recommend our products? What are their characteristics and how do we reach them? What are their top concerns when purchasing? How do we effectively message to them? What channels should we invest in?
How do we grow our business? What markets have the highest potential? Where should we expand?