Building thought leadership through research

Building thought leadership through research

Recent
Project

Tech Startups: Diversity & Inclusion, commissioned by Techstars and Chase for Business, identifies the steps that startups can take to increase diversity in their organizations. techstars-coverThe survey of 680 founders in nine countries found that Diversity Leaders achieve higher tech diversity by taking action in four areas: hiring practices, training and development, employee benefits and management practices.

 

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Business
Intelligence

6 Ways Thought Leadership Will Take Your Marketing to New Levels:  Thought leadership is more than an article, a book, a speaking gig, or an award: It’s truly leading a space in thought and serving as a resource for others in your area.

  1. Reputation Management
  2. Public Relations
  3. Content Marketing
  4. Lead Generation and Sales Conversions
  5. Social Media
  6. SEO

Our Clients Include:

make informed decisions

Design New Products.

What needs are unmet in the market? What direction should our product roadmap take? What features and functions are most valued? Will the market like—and buy—our new product? What is the best name for the product? How should it be packaged and marketed?

Establish Thought Leadership.

What trends are emerging? What information can we gather to demonstrate our expertise and knowledge? What fresh content can we include in our content and social marketing? How can we reach new audiences?

Identify Targets.

Who is most likely to buy and recommend our products? What are their characteristics and how do we reach them? What are their top concerns when purchasing? How do we effectively message to them? What channels should we invest in?

Grow Your business.

How do we grow our business? What markets have the highest potential? Where should we expand?

EVALUATE BRAND STRATEGY.

Who knows about us and what do they think about us? How would they rate us compared to our competition?

DEVELOP MARKET STRATEGY.

How can we most effectively spend our marketing dollars? How do we increase the number of qualified leads? What ads are most likely to attract attention and increase sales? What messaging should we use online, in email campaigns, and in social media?

KEEP YOUR CUSTOMERS.

What do our customers think of us? What areas do we need to improve to retain our customers? Who are our advocates and how do we foster a closer relationship with them?