How Research Insights Drive Success for Technology Companies
Lawless Research partnered with Research Now, the global leader in digital research data, and the American Marketing Association to quantify the value of survey research to technology companies. The report reveals how companies are leveraging survey research to keep pace with rapid shifts in the fast-paced technology sector. According to the study, 83% of technology companies say the insights gained from market research are critical to their organization’s success. Tech companies use survey research to make better strategic decisions, gain a competitive advantage, increase customer satisfaction, improve product design, increase brand awareness, and accelerate innovation.
Lawless Research Study for Twilio Finds Businesses Do Not Communicate As Well As They Think They Do
According to the study, 81% of consumers complain that it is difficult to communicate with businesses, but only 34% of businesses acknowledge room for improvement. While most businesses focus their efforts on delivering a great product, too few businesses recognize the significant impact the communications experience has on their brand and revenue. The study finds that after a positive communication experience, 7 out of 10 consumers recommended the business or purchased more products or services; but one-third cancelled their service or switched to a competitor following a negative experience.
What trends are emerging?
What information can we gather to demonstrate our expertise and knowledge?
What fresh content can we include in our content and social marketing?
How can we reach new audiences?
Who knows about us and what do they think about us?
How would they rate us compared to our competition?
How do we grow our business?
What markets have the highest potential?
Where should we expand?
Who is most likely to buy and recommend our products?
What are their characteristics and how do we reach them?
What are their top concerns when purchasing?
How do we effectively message to them?
What channels should we invest in?