Building thought leadership through research

Building thought leadership through research

Recent
Project

Los Angeles, June 29, 2016 – TeleSign, the leader in mobile identity solutions, today released a new report Beyond the Password: The Future of Account Security. The study found that 69 percent of Telesign Report Coversecurity professionals believe usernames and passwords alone no longer provide sufficient security and a majority (72 percent) predict passwords will be phased out within nine years. The report also shows that security professionals are increasingly turning to effective, easy to implement technologies such as behavioral biometrics and two-factor authentication (2FA) to secure user accounts.

Commissioned by TeleSign and conducted by Lawless Research, the study surveyed 600 security professionals across 15 industries in the U.S. and revealed that securing consumer accounts is a top concern for businesses.

Testimonials

Business
Intelligence

“2016 Work and Well-Being Survey” A study by the APA Center for Organizational Excellence found widespread links between support from senior leaders and a variety of employee and organizational outcomes. Employees working for companies that promote employee well-being are more motivated to do their best (91% with leadership support vs. 38% of those without leadership support and more likely to recommend their company as a good place to work (89% vs. 17%).


Our Clients Include:

make informed decisions

Design New Products.

What needs are unmet in the market? What direction should our product roadmap take? What features and functions are most valued? Will the market like—and buy—our new product? What is the best name for the product? How should it be packaged and marketed?

Establish Thought Leadership.

What trends are emerging? What information can we gather to demonstrate our expertise and knowledge? What fresh content can we include in our content and social marketing? How can we reach new audiences?

Identify Targets.

Who is most likely to buy and recommend our products? What are their characteristics and how do we reach them? What are their top concerns when purchasing? How do we effectively message to them? What channels should we invest in?

Grow Your business.

How do we grow our business? What markets have the highest potential? Where should we expand?

EVALUATE BRAND STRATEGY.

Who knows about us and what do they think about us? How would they rate us compared to our competition?

DEVELOP MARKET STRATEGY.

How can we most effectively spend our marketing dollars? How do we increase the number of qualified leads? What ads are most likely to attract attention and increase sales? What messaging should we use online, in email campaigns, and in social media?

KEEP YOUR CUSTOMERS.

What do our customers think of us? What areas do we need to improve to retain our customers? Who are our advocates and how do we foster a closer relationship with them?