Download Now: How Research Insights Drive Success for Technology Companies
Tech Companies Say Market Research Improves Strategic Decisions
Forrester predicts that U.S. spending on tech goods and services will grow $58 billion over the next year, reaching $1.2 trillion by the end of 2018. To succeed in the ever-evolving technology industry, companies need to stay aware of changes in market needs, emerging trends, new competition, and new opportunities. Market research, which is also evolving, is one tool tech companies use to guide strategies in these areas.
We partnered with Research Now, the global leader in digital research data, and the American Marketing Association to determine if the insights from survey research drive success for tech companies.
Based on responses from hundreds of technology industry decision makers, the study demonstrates that companies use the insights they gain from survey research to improve strategic decision-making, lift customer satisfaction, increase brand awareness and sales, design better products, and ultimately gain a competitive advantage.
The report offers important take-aways on leveraging, integrating, and evaluating research.
Complete the form below and you will be able to download the full report at the bottom of the page and learn how your company can profit from these findings.